About Us

We are an award-winning, full service sign shop servicing all of Monterey, San Benito, and Santa Cruz Counties.

Santa Cruz Signs is a full service sign shop. We are a licensed sign contractor (965016) for electrical signs, commercial signs, banners, real estate signs, vehicle wraps and graphics, and so much more....

We are happy to help you with your project from start to finish. Our Graphic Design team is very creative, producing many signs that are truly works of art. We also excel at project management for large or complicated projects, and work closely with local governments to help you get permits and approvals for your signs.

What's more, we're nice people who appreciate your business. We know how important signs are to you and make every effort to make amazing signs at affordable prices. Please give us a call today for a free consultation.

Meet the Team

We have a diverse, multi-talented team. Here's a chance to know a little more about us as individuals.

Shawn Adams
Shawn Adams

Shawn grew up in Santa Cruz amongst the rowdy surf and skate scene. He moved to San Francisco, moved to Sacramento, then to Monterey. His sign career started in Sacramento where he traveled extensively visiting hundreds of sign shops and learning the business. After a successful corporate career he rolled the dice and started Monterey Signs, and later Santa Cruz Signs, with his wife, Anjanette in 2008. His greatest brush with fame was when he was a kid his mom almost married a man whose brother did the makeup for the Donnie and Marie Show!

Anjanette Adams
Anjanette Adams

Anjanette grew up in the suburbs of Sacramento but took her love of the ocean to Humboldt State University where she received her Marine Biology degree and became a Master certified scuba diver. While going to school she worked at a bank where she excelled at all things financial. After college she came to Monterey to run a local kayaking business where she met Shawn. Together they started Monterey Signs, and later Santa Cruz Signs, all while raising two beautiful kids. She does not use much of her Marine Biology degree today but those financial skills are very strong now and she does the heavy lifting on managing both shops. She is amazing.

Chad Gile
Chad Gile

Chad made his way from the cold, hard city of Los Angeles to the coastal oasis of Monterey in late 2014. It was a severe case of love sickness and distaste of the cruelties of long distance relationships that brought him to the area. He brings a strong sense of organization and project management to the team and enjoys tailoring our capabilities to our client's needs. He's an avid Dodger fan (boo!) and subjectively the best disc golfer in the shop. You'll most likely find him on the disc golf course after hours (or sometimes during!).

Robert Matadamas
Roberto Matadamas

Roberto is from a little town called El Nido near Merced California. He never thought he'd end up moving to Monterey but now is so grateful he did. When not making signs he likes to ride his Fixie bike on the trails and spend time with friends and family. He also loves live music. Little fun fact; he's the longest tenured employee but also the youngest in age. Seven years and still going strong!

Tony Calvert
Tony Calvert

Tony has been in Graphic Design for over 14 years, working on marketing, advertising, apparel, and now signs. He is best known for his incredible attention to detail and excellent project management. When not making signs you may see him at local clubs and bars as a DJ and semi-pro breakdancer (Ok, maybe not the breakdancing part!).

Christian Lozada
Christian Lozada

Christian has been a Graphic Designer in the sign industry for over 11 years. He enjoys spending quality time with his wife and 3 sons. Some of his hobbies include drawing, video games, watching movies, and playing guitar. He's our newest employee and came to us looking to work for an employer that offered a fun work environment and challenged him creatively- we did not disappoint!

Eric Huerta
Eric Huerta

You will never meet a nicer person than Eric. Seriously. Originally from Merced, California this married father of two beautiful kids now is proud to call Monterey home. Like Roberto, he loves live music. He's also just a lover of life and friend to many. You should have a beer with him sometime. At our sign shop he is our Printer Technician and does a great job at it.

Stephanie Russel
Stephanie Russel

Stephanie now lives in Santa Cruz, but she grew up in Makaha, Hawaii. That's where she developed her strong love for the ocean and is where she spends most of her free time. When she is not working at Graphic Design and Project Management she is a very happy wife and “Mimi” (Grandma) and these are the things that keep her stoked every day!

Dylan Rivera
Dylan Rivera

Dylan has been in the sign industry since 2011 and is a lifelong resident of the Monterey Bay area. He loves art and nature. Dylan enjoys camping, hiking and disc golf. He also has an appreciation for music and plays Bass, Guitar & Didgeridoo. At our sign company Dylan is “Air Traffic Control” directing incoming telephone calls and walk-in orders. He just may challenge Eric as the nicest person here.

Dona Ciudad
Dona Ciudad

Dona was born and raised on the Island of Guam in a typical family of 11. When she sees you she just may say, “Kao mamaolek ha' hao?” Just kidding, she doesn't really speak Chamorro. Like Stephanie, she loves the ocean (just the Pacific, she says) and also good food and good people. She is living the Island Life on the mainland. She's the “Shop Mom” having been in the business for over 20 years, and knows pretty much everything about making and installing signs.

Korey Ericson
Korey Ericson

Hailing from Portland Oregon he has spent the last great 20+ years in beautiful Monterey Bay. He's our Lead Installer and has personally installed, repaired, or made most notable signs in the area. He is extremely social so please don't get him talking about RC crawlers or building custom beach cruisers. Seriously, he is meticulous and your sign will be perfect or it will haunt his sleep and he'll go back and straighten it (just a little bit) the next morning.

Jon Helmstadter
Jon Helmstadter

Jon doesn't talk a whole lot but he's lived a little. He grew up in the East Bay, then to the Monterey Bay area. He has been in the screen-printing and sign industry for over 35 years. Jon looks rough and tough, but shows a softer side enjoying the culinary arts and cultivating bonsai trees.

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